At the beginning of my internship working on marketing Seen, I had brought up a few concerns with my boss about the app's design and branding. Over two weeks I suggested and made revisions to the following proposal which did not end up in the app.

I have still included it in this case study as it helps provide context to what I learned in this internship.


☹︎ The UI of the app looks too similar to a rival app, BeReal, specifically the blurred image which indicates a new message

☹︎ The app icon feels separate from the app experience and branding



These iterations include the first few logo exporations along with an example home screen with pixels to distort the unread message. I shifted from just the eyes as a logo to incorporating the eyes into the app name.

Design Breakdown

The presented designs