In May, I had secured 15 users, aged 16-20 for our Seen Scout
The program involved missions where Seen Scouts could complete to earn points. These missions were connected to our app goals and were designed to have them create a commotion among their friends, who we’d later ask them to invite to the app.
Some mission examples included (”send a picture of your next meal to a friend” or “call up a friend you haven’t spoken to in a while.”)
The app was going to be released a week early to these 15 users (aged 16-20) in order for us to begin gathering user retention data for funding opportunities that had just opened up for the company.